TAPISSETOUT

Expertise : Webdesign, Illustration

Context

TapisseTout est un service de papier peint personnalisé basé à Lyon. L'entreprise permet aux particuliers comme aux professionnels de créer un décor mural unique à partir de leurs propres visuels. L’enjeu principal : concevoir un site clair, rassurant et immersif, en phase avec les engagements esthétiques, techniques et écologiques de la marque.

Objectives

• Highlight customization using personal visuals.
• Simplify understanding of the ordering process.
• Promote local production in Lyon at Slap and Antigone.
• Emphasize environmental commitments (inks, materials, transport).
• Explain simplified installation with water-based pre-gluing technology.
• Integrate a simulation application to visualize the in situ result.

Process

The site is structured around a fluid journey, designed to guide users through each stage of their project.

From the very first interaction, the focus is on personalization: users can upload their own visuals, choose their paper type, define their dimensions, and then view the result in a typical room using an integrated application.

An integrated tutorial specifies the image quality criteria, the technical specifications of the papers (weights, textures, finishes), and the delivery options.

The tone remains sober and direct. The promise of simplicity is reinforced by the emphasis on water-based installation—an exclusive method that requires no glue or complex tools. A permanent insert details this technology, accompanied by an explanatory video.

The site's identity is also based on a local and artisanal dimension: all wallpapers are printed in Lyon, in Slap's partner workshops. We also produce our own murals there, for the Antigone premises, reinforcing the credibility of the service.

Finally, particular attention is paid to sustainability: solvent-free UV inks, recyclable materials, GREENGUARD certification, local production, and short lead times.

Results

A comprehensive, easy-to-read, and engaging website designed to democratize access to custom wallpaper while promoting local expertise. TapisseTout stands out from the crowd with a service that is technical, aesthetic, and human, based on personalization, proximity, and ease of use.